Love-Hate Relationship with New Colorado Individual Application
Kaiser Permanente Colorado for Individuals and Families switched over to a 21-page application on July 17th. They’ll honor the old application for 1 month, until August 18th.
The old application was nine pages and basically the same as Kaiser Permanente’s old California application. The new application for Colorado is modeled after the new California application that Kaiser Permanente California switched to in October of 2008.
Customers Have a Love/Hate Relationship with the New Application
Many customers are frustrated that the application has become so much longer. The old application had 13 medical history questions; the new application has 29. The size of the application has more than doubled in size. Customers complain that the application is tedious and difficult to get through. On the positive side, customers have the hope that the new application will speed up processing time.
Underwriters Love It
Many underwriters felt like the old application just didn’t give them enough information to approve or deny applications. As a result, they often had to do a lot more research, checking medical records, calling applicants, etc. This increased their work load and slowed down the processing of the applications so customers had to wait longer. This more lengthy application will help underwriters be more successful at approving and denying applications accurately and according to the underwriting guidelines.
Posted: July 27th, 2009 under Colorado Individual.
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